Salesforce Campaigns
Send custom lists of leads or contacts to populate campaigns within Salesforce
Send custom lists of leads or contacts to populate campaigns within Salesforce
Overview
Install this action for free by enabling it in your in-product Admin > Actions Page, or by contacting your Looker admin.
This is not an officially supported Google product.
Marketers can use Looker to identify, build, and easily send lists of leads and contacts to Salesforce CRM based on their first-party data stored in their data warehouse. With those lists in Salesforce, companies can bridge the gap between marketing and sales by tracking and reporting on campaign performance. By using Salesforce Campaigns, customers can:
- Communicate ROI to internal stakeholders
- Understand how leads and contacts engage at multiple touchpoints
- Make smarter budgeting decisions based on past campaign performance